ABSOLUT are launching their latest limited edition bottle – the ABSOLUT London. The bottle is a collaboration with artist Jamie Hewlett of the Gorillaz, who has created a bottle design with characters representing a unique take on London’s style and fashion pioneers over the past 200 years.

This collaboration will be the latest in a long line of creative collaborations for ABSOLUT. For 30 years, ABSOLUT has collaborated with the creative world from Andy Warhol and Damien Hirst to Jay Z, Lenny Kravitz and Versace.

Set against a London backdrop, the bottle introduces key characters from the past who have influenced and shaped London’s present fashion scene. The seven characters encapsulate the city’s diverse heritage, spanning the ages from Dickensian and 18th Century Dandy, through to Pinstripe gent, 60’s chick, SKA , Punk and 80’s Casual.

“London has such a fascinating and rich history which has inspired me over the years. For ABSOLUT London I chose to re-create 7 iconic characters from different eras who are largely defined by their style as well as their impactful contribution to London’s culture at the time.” says Jamie Hewlett.

The bottle will be available at Harvey Nichols and Selfridges starting March 1st. In conjunction to the launch, ABSOLUT will be giving away 50 bottles through its Instagram/Facebook competition.

More details available @ facebook.com/absolutuk