Innovative British Lifestyle brand RULE has joined forces with the influential and iconic fashion house PPQ to launch a range of Limited Edition PPQ RULE Supreme Style Bikes. The bikes were walked down the catwalk at PPQ’s LFW show this evening at Somerset House, marking the first time in LFW history that bicycles have appeared on the runway.
The Limited Edition PPQ RULE Supreme Style Bikes featured in several looks from the PPQ Autumn/Winter 2012 Collection were unveiled at the show. 100 of the stylish wheels will be available to purchase (at £1500+) via rulebikes.com from late March 2012, for pre orders only.
Inspired by the resourcefulness of the Royal Marines and what they deliver to the national and international community Rule employ a team of ex-Marine Commandos to ensure each bike is not only a thing of beauty but ‘Hand Built to Military Precision’. As well as employing Marines, RULE has made a commitment to donate 10% of all future profits to the C Group charity, which delivers practical support for injured Royal Marines, those in need and their families. The company also provides practical and occupational support, employment and self-employment opportunities to any able bodied or injured Royal Marine who is facing the daunting prospect of leaving the Corps.
RULE is the brainchild of entrepreneur Adam Houlding: “RULE’s ethos is to bring back the sartorial elegance, comfort and high quality that seem to have been lost in modern day pedal bikes; all go-faster stripes, hydraulics, and seats you can shave with! We’ve received such positive feedback from all who have seen a RULE Style bike, regardless of age, they really seem to tap into today’s zeitgeist. We are proud to bring a new and stylish element into the British bike and fashion industry, the RULE/PPQ partnership proves that the ‘Style Bike’ has arrived, in spectacular style! We are equally proud to add value and support to our Great British community both Nationally and Locally.”
