I thought this was pretty cool, and is just another sign of how聽accessible聽fashion weeks are becoming to the majority. Nicola Formichetti will be chatting live with fans this February 28th to promote his Mugler Fall/Winter 2012 Collection, and take select viewers questions — marking a a whole new kind of interactive promotion between brand and consumer.
Here’s the official deets from vogue.it
Asking a designer about the ideas that took him to create a collection before even seeing it on the catwalk: that鈥檚 a dream for many fashion lovers. Today that鈥檚 possible, thanks to the Web: next February 28th, the editorial of Vogue.it will be on a live chat with Nicola Formichetti, creative director at Mugler鈥檚, who will answer some of your questions on the next FW collection.
The live chat, on February 28th from 4pm to 5pm, will be part of a 48-hour Web experience that will take to Mugler鈥檚 show, scheduled to take place in Paris on February 29th. Formichetti will give space, via the Web and social networks, to bloggers and curious people who will be able to peep at the backstage of the show, including fitting, casting and makeup and hairstyle tests. It will end on February 29th, with the live streaming of the show.
It鈥檚 very easy to participate: write on the commentary board of this post your questions. Vogue.it will select the most interesting ones and will forward them to Nicola Formichetti.
Once again you are the protagonist!