Jean-Paul Gaultier for Diet Coke

Iconic designer Jean-Paul Gaultier has been tapped by Coca-Cola as Diet Coke‘s new Creative Director.

Gaultier is on board to help聽introduce a limited edition collection of fashion-forward Diet Coke bottles and cans, special retail concepts, and advertising campaigns across Europe.

The Serial Designer is a three-part web series which debuted yesterday on Coke’s YouTube channel, and features Gaultier alongside three animated doll characters named Anne, Bernadette and Eleanore. Campy, indeed.

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