Jean-Paul Gaultier for Diet Coke

by

Iconic designer Jean-Paul Gaultier has been tapped by Coca-Cola as Diet Coke‘s new Creative Director.

Gaultier is on board to help聽introduce a limited edition collection of fashion-forward Diet Coke bottles and cans, special retail concepts, and advertising campaigns across Europe.

The Serial Designer is a three-part web series which debuted yesterday on Coke’s YouTube channel, and features Gaultier alongside three animated doll characters named Anne, Bernadette and Eleanore. Campy, indeed.

http://www.youtube.com/watch?v=DcArcB4vqV0
http://www.youtube.com/watch?v=iqDsYaEynF4

One thought on “Jean-Paul Gaultier for Diet Coke”

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>