One of my favorite menswear brands, WHIZ LIMITED, presented a smart and highly wearable Fall/Winter 2012 Collection at Mercedes-Benz Fashion Week TOKYO.

Hiroaki Shitano in Tokyo established WHIZ LIMITED with the publication of the Autumn/ Winter collection 2000. In spite of the basic mainstream on the street scene, he displayed the brand concept of “Individual clothing” to propose a design conscious fashion, and has since been constructing a Tokyo street outlook which has gotten over the stereotyped image of the street look and mode.